The BTS TC VBS combines in-depth knowledge of specialty products, appropriate sales techniques and professional skills. In addition to wine, students develop their knowledge of beer, cider and spirits, particularly whiskies and rums.

Skills and objectives

  • Business development :
    market analysis, sales strategy, marketing operations, customer portfolio
  • Commercial negotiation :
    negotiation strategy, interview management, sales and purchasing follow-up, advice
  • Management of a physical or virtual sales area:
    space organization, merchandising plan, promotional operations, corrective actions
  • Technical, commercial and information systems management :
    computerized management (customers, stocks, flows), logistics, digital relations
  • Sales force management :
    objectives, team activity, staff professionalization, conflict management
  • Knowledge of specialty products :
    production and tasting techniques, geographical and socio-economic approaches


Timetables valid for the school system.
These may vary for learning purposes.

Modern literature and documentation2h30
General economics1h30
Mathematics and computer science2h
Physical and Sports Education1h30
Socio-cultural education1h30
Management of the company1h30
Commercial management7h30
Wine, beer and spirits* production techniques4h30
* oenology, tasting methodology, food and wine pairing

School route


  • 16-week individual internship in France or abroad in the liquid section of supermarkets and hypermarkets, wholesalers, wine merchants, wine merchants, winegrowers with a sales department.
  • 2 weeks' group work experience: Bordeaux discovery trip, trip abroad



  • Young people aged 16 to 29
  • Over the age of 29, for apprentices: recognized as disabled workers, preparing a diploma higher than the one obtained, planning to set up or take over a business.


Training costs covered by the OPCO.


  • 20 weeks of classes/year
  • 32 weeks on company premises/year (including 5 weeks paid holiday/year)


The apprentice receives a salary determined as a percentage of the SMIC (27% to 100%), the amount of which varies according to the apprentice's age and the year of the contract.

For the apprentice, the gross salary is roughly equivalent to the net salary received. To find out more, visit the Portal for work-linked training. Apprenticeship is based on the principle of alternating theoretical instruction at the training center with practical training at the employer's premises. The contract begins, at the earliest, three months before the start of the training course (subject to obtaining the diploma required for access to said training). The work-study model has been co-constructed with industry professionals to meet the needs and constraints of employers. In this way, our training is adapted to the professional sector!

of the SMIC16 to 17 years18 to 20 years21 to 25 years old+25 years
First year27 %43 %53 %100 %
Second year39 %51 %61 %100 %
Third year55 %67 %78 %100 %


Any private sector company, including associations, can take on an apprentice. The non-industrial and commercial public sector (including the three civil services) can also use apprenticeships under certain conditions.


Apprenticeship contracts may be concluded for a limited period (fixed-term contract) or as part of an open-ended contract (permanent contract). Under an apprenticeship contract, the employer undertakes, in addition to paying a salary, to provide a young person with full vocational training, partly in the company and partly in a training organisation, and to take an examination.

success rate / break

  • 93% success rate by 2023
  • 6% breach of contract in class 2023 (i.e. 1 breach of contract)

RATE OF professional integration / further study

  • Insertion rate: 90% by 2022
    Of which 60% enter the job market and 30% continue their studies
    10% not specified

To find out the regional results of establishments belonging to the CFA Métiers network in our territories :

Benefits of training at UFA Charles Péguy

  • A team of trainers with experience in work-study teaching, drawn from the professional world
  • Occasional professional speakers who present their professions, backgrounds and/or particular areas of expertise.
  • Individualized support to help you find an employer, follow up with your company, and secure your career path and project.
  • A network of partner companies, thanks to the Lycée Charles Péguy's local presence in 3 départements (Loire-Atlantique, Maine-et-Loire, Vendée).


During their studies, our BTS TC VBS students have the opportunity to undertake individual or group mobility abroad.

Further studies


  • Sales Technician
  • Marketing and international trade of terroir wines
  • Food product marketing
  • Wine tourism


  • Technical Sales Manager

Sectors of activity

  • Wine estates
  • Cellars
  • Wine tourism
  • Wine bars, beer bars
  • Supermarkets (liquid sections)
  • Hotel and catering