The BAC PRO Sales Advice Technician trains professionals to advise and sell to customers. They are familiar with products and their specific features, and ensure the smooth running of sales and storage areas.

La formation permet de développer des compétences commerciales en se basant sur des familles de produits que l’apprenant choisit parmi l’univers jardinerie, les produits alimentaires et boissons.

Skills and objectives

  • Organization of work in the sales outlet: contribute to sales development.
  • Customer relations: Satisfy customers and build loyalty by offering products tailored to their needs and expectations.
  • Department management: manage the department by optimizing stock.
  • Product handling or maintenance: offering quality products for sale
  • Product promotion : make a sales and advice area attractive by showcasing products


Timetables valid for the school system.
These may vary for learning purposes.

French and documentation2h30
Socio-cultural education2h
Mathematics and computer science2h30
Modern language 1*3h
Foreign language 2* (French)1h30
Discipline non linguistique (anglais)1h
History-geography and sustainable development2h
Physical and Sports Education2h
* Modern language 1: English
* Modern language 2: Spanish, German, Italian
Product knowledge and advice4h303h30
Economics and point of sale management1h302h
Operation of the department1h301h
Conducting the sale1h2h
Commercial animations1h302h30

School route


  • 6-week internship in second year
  • 14 à 16 semaines de stage en Première et Terminale choisi en fonction du projet professionnel avec la possibilité de réaliser 3 semaines à l'étranger
  • 1 week group course: health education and sustainable development



  • Young people aged 16 to 29
  • Over the age of 29, for apprentices: recognized as disabled workers, preparing a diploma higher than the one obtained, planning to set up or take over a business.


Training costs covered by the OPCO.


  • 20 weeks of classes/year
  • 32 weeks on company premises/year (including 5 weeks paid holiday/year)


L’apprenti perçoit un salaire déterminé en pourcentage du SMIC (39 % à 67 %) dont le montant varie en fonction de l’âge de celui-ci et de son année de contrat.

For the apprentice, the gross salary is roughly equivalent to the net salary received. To find out more, visit the Portal for work-linked training. L’apprentissage repose sur le principe de l’alternance entre enseignement théorique en centre de formation et enseignement du métier chez l’employeur avec lequel l’apprenti a signé son contrat. Le contrat débute, au plus tôt, trois mois avant le début de la formation (sous réserve de l’obtention du diplôme requis pour accéder à ladite formation). Le modèle d’alternance a été co-construit avec des professionnels du secteur afin de répondre aux besoins et contraintes des employeurs. Ainsi, la formation s’adapte au secteur professionnel !

of the SMIC16 to 17 years18 to 20 years21 to 25 years old+25 years
First year27 %43 %53 %100 %
Second year39 %51 %61 %100 %
Third year55 %67 %78 %100 %


Any private sector company, including associations, can take on an apprentice. The non-industrial and commercial public sector (including the three civil services) can also use apprenticeships under certain conditions.


Apprenticeship contracts may be concluded for a limited period (fixed-term contract) or as part of an open-ended contract (permanent contract). Under an apprenticeship contract, the employer undertakes, in addition to paying a salary, to provide a young person with full vocational training, partly in the company and partly in a training organisation, and to take an examination.

taux de réussite / rupture

  • 100 % de réussite sur l'année 2023
  • 0 % de rupture de contrat sur la promo 2023

professional integration rate / further studies

  • Taux d'insertion : 100 % pour l'année 2022
    Dont 25 % en insertion professionnelle et 75 % en poursuite d'études

To find out the regional results for establishments in the CFA Métiers de nos Territoires network :

Benefits of training at UFA Charles Péguy

  • A team of trainers with experience in work-study teaching, drawn from the professional world
  • Occasional professional speakers who present their professions, backgrounds and/or particular areas of expertise.
  • Individualized support to help you find an employer, follow up with your company, and secure your career path and project.
  • A network of partner companies, thanks to the Lycée Charles Péguy's local presence in 3 départements (Loire-Atlantique, Maine-et-Loire, Vendée).


During their studies, our BAC BRO TCV students have the opportunity to undertake individual or group mobility abroad.

Further studies



  • Bachelor universitaire de technologie en techniques de commercialisation


Sectors of activity

  • Small, medium or large surfaces
  • Specialty stores (wine cellars, beer cellars, etc.)
  • Local shops
  • Structures for the promotion of local products