The technical sales representative is a department manager and supervises a small team. They implement the sales strategy of the company or brand. In the garden center, they manage supplies, organize events and theatrical displays, and develop the attractiveness of the sales outlet. In pet shops, they welcome and inform customers about animals, their needs and their way of life.

Skills and objectives

• Business development :
  market analysis, sales strategy, marketing operations, customer portfolio
• Commercial negotiation :
  negotiation strategy, interview management, sales and purchasing follow-up, advice
• Management of a physical or virtual sales area:
  space organization, merchandising plan, promotional operations, corrective actions
• Technical, commercial and information systems management :
  computerized management (customers, stocks, flows), logistics, digital relations
• Sales force management :
  objectives, team activity, staff professionalization, conflict management
• Knowledge of specialty products
  Horticultural: morphology, needs, life cycle
  Pet supplies: care, nutrition, species

Program

GENERAL TEACHINGS
Modern literature and documentation	2h30
General economics	1h30
English	3h
Mathematics and computer science	2h
Physical and Sports Education	1h30
Socio-cultural education	1h30

SPECIALITY COURSES
Company management	1h30
Commercial management	7h30
Product techniques	4h30

Courses

• 16-week individual internship in France or abroad in a pet shop, garden center, garden department of a supermarket, wholesaler or nursery with a sales department.
• Study trip in France or abroad can be organized during the training cycle

International

During their studies, our BTS TC UJAC students have the opportunity to undertake individual or group mobility abroad.

Further studies

Sectors of activity

• Garden centres
• Pet shops
• Large-scale distribution
• DIY stores
• Producer sales service
• Agricultural freeservices
• Internet commerce