BTS TC UJAC
The technical sales representative is a department manager and supervises a small team. They implement the sales strategy of the company or brand. In the garden center, they manage supplies, organize events and theatrical displays, and develop the attractiveness of the sales outlet. In pet shops, they welcome and inform customers about animals, their needs and their way of life.
Skills and objectives
- Business development :
market analysis, sales strategy, marketing operations, customer portfolio - Commercial negotiation :
negotiation strategy, interview management, sales and purchasing follow-up, advice - Management of a physical or virtual sales area:
space organization, merchandising plan, promotional operations, corrective actions - Technical, commercial and information systems management :
computerized management (customers, stocks, flows), logistics, digital relations - Sales force management :
objectives, team activity, staff professionalization, conflict management - Knowledge of specialty products
Horticultural: morphology, needs, life cycle
Pet supplies: care, nutrition, species
Program
GENERAL TEACHINGS | |
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Modern literature and documentation | 2h30 |
General economics | 1h30 |
English | 3h |
Mathematics and computer science | 2h |
Physical and Sports Education | 1h30 |
Socio-cultural education | 1h30 |
SPECIALITY COURSES | |
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Company management | 1h30 |
Commercial management | 7h30 |
Product techniques | 4h30 |
Courses
- 16-week individual internship in France or abroad in a pet shop, garden center, garden department of a supermarket, wholesaler or nursery with a sales department.
- Study trip in France or abroad can be organized during the training cycle
International
During their studies, our BTS TC UJAC students have the opportunity to undertake individual or group mobility abroad.
Further studies
PROFESSIONAL LICENSES
- Technical sales representative
SPECIALIZATIONCERTIFICATES
- Technical sales manager
Sales force training for commercial brands
Sectors of activity
- Garden centres
- Pet shops
- Large-scale distribution
- DIY stores
- Producer sales service
- Agricultural freeservices
- Internet commerce